Cooper
Melbourne · Experience Designer

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Exploring how research, storytelling, and human insight can shape meaningful experiences.
Index / 01 · Cooper

Design that begins with people and ends with meaningful experiences.

RoleExperience Designer
FocusUX · Service · Brand
BasedMelbourne
StatusAvailable 2026

Experience designer with a background in advertising and branding, connecting strategy, research, and storytelling into products and services that feel effortless.
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Selected Work

Featured projects

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View case study →
About

I spent eight years
making people want things.
Now I design things people need.

Advertising in Bangkok, branding and content in Melbourne, and now experience design at Swinburne.
Different crafts, same obsession: how people think, feel, and decide.

Experience

Three disciplines, one path

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Contact

Let's make something meaningful.

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About

I spent 8 years
making people want things.
Now I design things people need.

My design career started in Bangkok, making ads for global brands like McDonald's, Wall's, and Meiji. That world taught me to dig underneath a brief for what people actually think, feel, and do. Two Silver Cannes Lions later, the lesson that stuck wasn't about visuals. It was learning to make an idea so simple that anyone could get it in three seconds.

In Melbourne, I moved from global names to local ones, becoming a one-person studio for hospitality brands: strategy, video, photography, design, social media, from first idea to final export. It gave me a feeling advertising never did. Watching a queue form outside a restaurant because of a video I shot the week before. My online work, pulling real people through a real door.

For most of my career, my work was measured in attention and sales, and I was good at it. But during my Master of Design at Swinburne, the question I ask changed. Instead of how do I make people want this, it became how do I help people do this, a little more easily. That's where I want my craft to count.

I see this less as a change and more as the next step in my path, built on everything I've learned along the way. The insight and clarity from advertising, the craft and follow-through from brand work, they all stack into how I design now. UX is where it points in one direction: building products and services that help people live better.

Full timeline
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What I bring

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Selected Work

The work, and the why.

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Social Media

One person. Whole studio.

More work at @heyfolk.studio →

Heyfolk.studio is my content studio for hospitality brands: I plan it, shoot it, cut it, and post it.
Made for my own clients and alongside Melbourne agencies TGFX, Heart Media, and Wonder Why Media.
Advertising

Where I learned to read people
before designing for them.

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Hero VDO

Hero VDO

Concept Board

VDO Case Study

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Project Summary

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MANILA-COMMENT
we dont have proper trails here in Manila or anywhere in the PH. speaks so much about how we are as a country. the government is so corrupt you could see that they dont really care about their people. 🙁
NYC-COMMENT
I havent thought about it like this! But you are right. Living in nyc, there are intentional places for bikers that feel so right to skate in. Like along the Hudson River or in purposefully included smooth trails in parks and neighborhoods
Contact

Let's make something meaningful.

I'm open to experience design roles, collaborations, and conversations with teams who value thinking as much as making.

BASED IN MELBOURNE